“The Full Retard”
Like an oracle crowning herself queen, the hook from “The Full Retard” predicts its own reign: “So you should pump this shit, like they do in the future.” The song’s track is all clanging beats and zapping lasers, its lyrics Jaime Meline’s standard skyscrapers-and-sewers futurism, its overall effect a parade of sonic likenesses of the coming world’s broken infrastructure. The chorus, though—the chorus is more about taste than about politics or apocalypse. Take another gander: so you should pump this shit, like they do in the future.
This is a glimpse into the hypnotic heart of hype itself. What does it mean to pump, promote, or even love something right now, knowing that it—the song or the idea or the meme—will be ubiquitous in the future? Why would we want to prefigure the they of Meline’s rancid imagination, anyway? (To prepare?) More practically, shouldn’t our own pumping, or pooh-poohing, have some influence on the popularity of this shit among later humanoids?
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